Costa Crociere driving the increase of the European market

In 2014, in the main markets of continental Europe, 5 of 10 cruise passengers have spent their holidays on board ships of the Costa Group. “Being a leader in major European markets is an incentive to offer our guests unique vacation experiences and the best service possible. In continental Europe five out of ten customers have already booked a cruise with us. I want to thank our guests and many travel agents , our faithful partner. We will expand our leading position in Europe and in Asia, with a variety of innovations and sustained growth. ” The said Michael Thamm, Ad Group Costa commenting data Clia. Costa recalled that in November 2014 entry into service of the company’s new flagship, Costa Diadema (4,947 passengers and 133 019 tons), and that the fleet will expand with the arrival of two other ships by 2016, currently under construction for the mark Aida by Mitsubishi Heavy Industry in Nagasaki (Japan). The Costa Group, announces the company, is a leader in the European markets. In Italy ranks first in Germany, which is currently the leading cruise market in Europe and the second in the world after the US – is the undisputed leader with brands Aida and Costa; France has a strong leadership position, with a market share of about 45%. Also in Spain, the Costa Group is in first place, with a share of 40%. The Costa Group is number one in China. In this rapidly growing market, about 4 out of 10 bookings are made on Costa ships.